The Impact of Social Media Platforms on Alumni Networking in Gboko Local Government Area, Benue State
- Project Research
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Alumni networks play a crucial role in fostering connections between former students, promoting professional growth, and supporting educational institutions. With the rise of social media, alumni networks have become more accessible and dynamic. In Gboko Local Government Area (LGA) of Benue State, social media platforms such as Facebook, LinkedIn, and WhatsApp have been used by educational institutions to build and maintain connections with former students. These platforms provide a space for alumni to share career opportunities, collaborate on projects, and support their alma mater. However, while social media has made alumni networking easier, it remains unclear how these platforms influence the quality of relationships, engagement, and the overall success of alumni networks in Gboko. This study seeks to investigate the impact of social media on alumni networking in Gboko, focusing on how social media platforms facilitate communication, professional development, and institutional support.
1.2 Statement of the Problem
Although social media has significantly transformed how alumni networks operate, there is limited research on how these platforms specifically affect alumni engagement in Gboko. While many alumni use social media to stay connected, the extent to which these platforms contribute to building meaningful professional relationships, supporting alumni-led initiatives, and enhancing institutional growth remains unexplored. This study aims to assess the impact of social media platforms on alumni networking in Gboko, Benue State, and to understand the challenges and opportunities they present.
1.3 Objectives of the Study
- To explore how social media platforms influence alumni networking in Gboko LGA.
- To assess the role of social media in promoting professional development among alumni in Gboko.
- To identify the challenges and benefits associated with using social media for alumni networking in Gboko.
1.4 Research Questions
- How do social media platforms influence alumni networking in Gboko LGA?
- What role does social media play in promoting professional development among alumni in Gboko?
- What challenges and benefits are associated with the use of social media for alumni networking in Gboko?
1.5 Research Hypothesis
- Social media platforms significantly influence alumni networking in Gboko LGA.
- Social media plays a key role in promoting professional development among alumni in Gboko.
- There are both challenges and benefits associated with using social media for alumni networking in Gboko.
1.6 Significance of the Study
This study will offer insights into how social media can enhance alumni networking in Nigerian communities, specifically in Gboko. The findings will inform educational institutions, alumni associations, and policymakers about the potential of digital tools to strengthen alumni engagement and professional development.
1.7 Scope and Limitations of the Study
The study focuses on the impact of social media platforms on alumni networking in Gboko LGA, Benue State. It does not include alumni networks in other regions or explore the use of non-digital networking tools.
1.8 Operational Definition of Terms
- Social Media Platforms: Digital platforms such as Facebook, LinkedIn, and WhatsApp used for communication, professional networking, and information sharing.
- Alumni Networking: The process by which former students connect with each other, share professional opportunities, and offer support to their alma mater.
- Professional Development: The process of enhancing one’s skills, knowledge, and experience to advance in a career.
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